Colorado State Patrol launches seat belt awareness campaign (CSP)

Shift into Safe News

As temperatures warm, schools let out and road trips begin, the Colorado State Patrol urges drivers across Colorado to make one of the easiest and most important choices of all: Take charge of your safety while traveling in a vehicle by using a seat belt. The “Buckle Like a Boss” campaign launches May 1, 2024, and reminds drivers and passengers that buckling up is a “no-brainer” and a “boss move” if they want to stay safe and stay alive.

With heavy traffic, construction zones, mountain passes, high-traffic rural roads and all kinds of weather, driving in Colorado is not a passive activity. In 2023, 81% of occupants who survived fatal crashes in Colorado were wearing a seat belt. By comparison, only 19% of unbuckled occupants survived.

A man holding a coffee mug. The man is wearing a suit and a tie that looks like a seat belt. Text overlay next to him reads, "buckle like a boss." The Colorado State Patrol logo is under the text. Text overlay next to the logo reads, "our family protecting yours since 1935."

Despite the proven benefit of reducing the risk of serious injury by 50% or death in a crash by 65% (NHTSA), Colorado’s seat belt usage rate is 88% — well below the national use average of 92%.

“While you can’t always control the speed or attention level of the drivers around you, Coloradans can take control of their safety — just boss up and buckle up,” said Col. Matthew C. Packard, chief of the Colorado State Patrol. “Every ride, no matter how short or long, should start with a seat belt click. Make it a non-negotiable part of getting into the car for your friends and family.”

We often don’t celebrate those who are doing things well. So, the Colorado State Patrol wants to give a shout-out to those folks who are leading the way in seat belt usage.

The five counties with the highest seat belt usage rates in 2023:

  • Arapahoe County (98.16%)
  • Garfield County (97.38%)
  • Douglas County (96.82%)
  • Grand County (96.73%)
  • Park County (95.82%)

For more information about the Colorado State Patrol’s seat belt campaign, visit csp.colorado.gov. Follow Colorado State Patrol on their social media platforms: