Distracted driving prevention video campaign (GHSA)

Ahead of Distracted Driving Awareness Month this April, the Governors Highway Safety Association (GHSA), in partnership with General Motors (GM), is spearheading a new initiative to raise awareness about the dangers of this prevalent but preventable behavior. GHSA is recruiting people to record short videos explaining why they choose to be distraction-free on the road and invite you, your staff and partners to participate. GHSA will feature these videos by sharing them on GHSA’s Facebook account.

• Record and post your short video to Facebook tagging @GHSAhq and @GeneralMotors.
• Invite others in your network to post a video as well.

The goal is to share this opportunity with as many people as possible and create a groundswell that can help change the social norm. How can you and others join the campaign?

• Record yourself explaining how and why you’re doing your part to make our roadways safe by choosing to drive, walk, bike or scoot distraction-free. Here are a few video tips:
• Keep it short and sweet. Videos should be 60 seconds or less.
• Social media analytics show that videos between 30 and 60 seconds impact a larger audience. 
• Be true to yourself and authentic when recording — don’t worry about the perfect take, focus on speaking from the heart.
• Film your video with your phone upright, selfie style (9:16 frame).
• Film in a quiet place or use a microphone.
• Share your video(s) on Facebook in April using the hashtag #NoDistractions and tagging GHSA (@GHSAhq) and GM (@GeneralMotors).
• The GHSA account will share any videos that tag them (@GHSAhq)!
• Submit your video here to be featured in a Distracted Driving Awareness Month promotional video.
• Submissions may also be shared and promoted via GHSA’s social media accounts.