"Reasons" stencils hit the streets of Colorado

On June 21st, CDOT launched the “Reasons” campaign.

CDOT wants to reframe the thinking behind staying safe: Everyone who wears a seat belt has their own reasons for doing it, so we are starting a discussion and a statewide campaign to save lives. CDOT is asking people from all walks of life to talk about their own reasons for buckling up. Serious reasons. Big reasons. Little reasons. Funny reasons. All leading up to one big reason — there is so much of life to live for.

The campaign features social media, billboards, video ads and stencil installations throughout Colorado featuring countless reasons for buckling up, such as “Your dog would miss you”, “That vacation is so close”, and “You JUST got the vaccine.” With people returning to the road in larger quantities, CDOT hopes lighthearted, relevant safety messages will connect with Coloradans and change behavior.

CDOT is also engaging with Coloradans in an unexpected way: placing custom sidewalk art in high foot-traffic areas across the Front Range. These temporary messages, stenciled on various sidewalks and parking lots, will remind drivers that they have many reasons to buckle up.

Each year, hundreds of unbuckled injuries and fatalities occur on Colorado roads. With an average of 120,000 crashes each year, there is a 1-in-33 chance that you will be in a car crash. Despite our best intentions, we are all at risk when on the road. Always prepare for the unexpected on our roadways and make sure every person in your vehicle buckles up every time, every trip.