Gift of Lyft promotion helps Coloradans catch sober rides

The Gift of Lyft was part of a Safe Road Use grant the Colorado Department of Transportation (CDOT) received from the Governor’s Highway Safety Association (GHSA) and Lyft to help reduce impaired driving across the state. Every Thursday in December 2020, 200 free ride codes were made available in Denver, Colorado Springs and Thornton — areas where DUI fatalities were the highest in 2019. More than 350 credits were claimed on a first-come, first-served basis for those who signed the Gift of Lyft Pledge.