Mask a budtender: CDOT, MIG and Native Roots introduce facemasks encouraging cannabis consumers to avoid impaired driving

The Colorado Department of Transportation and Marijuana Industry Group are collaborating to educate consumers about the risks and cost of cannabis-impaired driving with an in-your-face conversation starter — budtender masks. In partnership with Native Roots and Lightshade, CDOT and MIG are distributing masks to select dispensaries with the message, “I’ll be blunt. Don’t drive high.” to remind the public about staying safe.

Impaired driving continues to be a top cause of fatal crashes in Colorado and recent data shows an increasing number of crashes and arrests involving cannabis. In response, CDOT is building on past successful partnerships with the cannabis industry to increase awareness on the dangers of driving high, or impaired by any substance.