CDOT partners with Lyft to give $10,000 in ride credits to Coloradans

This holiday season, CDOT is teaming up with Lyft to help Coloradans return home safely to their loved ones through the Gift of Lyft. A total of $10,000 in Lyft ride credits will be given to those who sign an online pledge to not drive impaired this holiday season and all year long. The promotion will begin on Dec. 3 to kick off The Heat Is On Holiday Parties high-visibility DUI enforcement period which runs Dec. 4-14. To slow the spread of COVID-19, CDOT is reminding the public to wear a mask, avoid in-person interactions with people from outside their household, and wash their hands frequently.  

Each year in Colorado, more than 20,000 people are arrested for DUI — that’s an average of 55 DUIs every day. In 2019, 171 people died in impairment-related crashes on Colorado roads, accounting for nearly one-third of all of Colorado’s traffic deaths. CDOT received a grant from the Governors Highway Safety Association (GHSA) and Lyft to help reduce impaired driving across the state through ride credits. 

Every Thursday in December at 10 a.m. MST, 200 FREE $10 ride credit codes will launch in targeted cities across Colorado and be available on a first-come, first-served basis for those who sign the Gift of Lyft Pledge. The cities targeted — Denver, Colorado Springs and Thornton — represent areas where DUI fatalities were the highest in 2019. Codes will be available to residents of the following cities on each launch’s scheduled date:

• Thursday, Dec. 3 – Denver
• Thursday, Dec. 10 – Colorado Springs
• Thursday, Dec. 17 – Thornton
• Thursday, Dec. 24 – Denver
• Thursday, Dec. 31 – Colorado Springs