CDOT’s Take Some Time Campaign Reveals How One Drink Can Affect You

To help reduce the number of DUIs in Colorado, CDOT set out to change the way people see one glass, pint, or shot of alcohol. We used "realistic" measurements to prove to drinkers how long it takes to be sober after just one drink. Since most people believe that they are good to drive after having one to two drinks, we gave them the perfect solution to double-check their blood alcohol content: a personal breathalyzer for 50% off. We used the measurements across different media platforms, meeting our audience where they are both digitally and physically to help educate them on drinking and not driving.