Partnership puts 1,000 discounted breathalyzers in the hands of Coloradans

This summer, Coloradans can expect to see CDOT’s latest DUI prevention campaign, Take Some Time, across the state on billboards, buildings, social media, and in liquor stores. The campaign aims to educate and raise awareness of the time it takes for a person’s BAC to return to zero after consuming alcohol. 

More than 1,000 Colorado residents have purchased BACtrack breathalyzers since the 50% discount became available in early July. Last year, more than 1,400 Coloradans purchased breathalyzers through the entire campaign from July-October. Coloradans can visit codot.bactrack.com to place an order. For more information about previous CDOT and BACtrack breathalyzer campaigns, visit heatisoncolorado.com.

View and download the campaign creative here: dropbox.com/sh/d7xzbb8kd6j9sei/AACCAzHtXzPzJeSl6DMLHXzva?dl=0

For more information on CDOT’s efforts this summer, including impaired driving enforcement plans, arrest totals, and safety tips, visit https://www.codot.gov/safety.